The rule is free. The reach is not.
Staples built a black hard button that makes everything worse. I called it a device this morning. Then I read the interview and found a Netflix buy, a billboard plan and elevator screens.
24 Sep 2026Social Platforms
When YouTube, Instagram, or TikTok change the scoreboard. Platform mechanics that change how F&B marketers read the numbers.
The Piece Is Not the Unit
Digiday says microdramas have solved attention and not ROI. This morning I told you the nine second clip is the unit. I was wrong about which property matters, and the Subway release and a furniture company both say so.
23 Sep 2026
The File Has No Dates
X opened its shadowban report to everybody this week. On this morning's show I told you to line the label dates up against the week your reach fell. I read the file. It is 22 lines of JSON, it covers last month, and there are no dates in it.
22 Sep 2026