When YouTube, Instagram, or TikTok change the scoreboard. Platform mechanics that change how F&B marketers read the numbers.
Monday through Thursday is quiet. Friday is World Food Day, Saturday stacks Pasta Day, Sweetest Day and SIAL Paris, and Halloween is twenty days out. The one task that runs on somebody else's calendar is a farmer in harvest. Plus smartwater sparkling, voice comments and the gift poll.
11 Oct 2026
Meta stopped taking TikTok's ad money and metered Facebook Page links. Paid fan pages got exposed. Hemp drinks hit a December 11 cap. H-E-B visits grew 6 percent. Four trends, one question: who owns the person who likes your food?
10 Oct 2026
Coca-Cola is piloting 6 grams of prebiotic fiber in Coke Zero, Sprite Zero and Fresca. Olipop runs up to 9. The independent has the better number, and SE Ranking found social links in 67.66 percent of Google AI Overviews. Win the answer, not the cooler door.
09 Oct 2026