When the reviews turn, the formula changes, or a famous name cannot sell the second can. What you post in the first 48 hours.
Starbucks Korea named a tumbler promo Tank Day and ran it on May 18, the Gwangju Uprising anniversary. A fired CEO, a police search and an 18.4 billion won quarterly loss later, the fix is a calendar any food or beverage brand can build this week.
08 Oct 2026
Two Converse ads, eleven days apart, on two accounts in two countries. Neither one lit the fire. A creator put them side by side, and that screenshot went around the world. You review assets. Strangers consume pairs.
25 Sep 2026
X opened its shadowban report to everybody this week. On this morning's show I told you to line the label dates up against the week your reach fell. I read the file. It is 22 lines of JSON, it covers last month, and there are no dates in it.
22 Sep 2026