Gallup: 65 percent of Americans trust grocery food is safe, a record low, and 73 percent avoided brands after a recall. Shoppers can't read the code on your pack. Teach them, in forty seconds, before the next headline.
14 Oct 2026
Duke's Mayo is in about 65% of mayo-selling stores and climbing, and its best fan mechanic (Venmo cash for tagged posts) still runs only in seven Southern cities. Point it at the new shelves before the next mayo bath.
13 Oct 2026
FDA walks through its proposed mandatory GRAS rule on Thursday, Oct 15. The paperwork lands on the forty-ingredient formulators. The opening lands on brands with short labels: one ingredient, fifteen seconds, on camera, every week.
12 Oct 2026
Monday through Thursday is quiet. Friday is World Food Day, Saturday stacks Pasta Day, Sweetest Day and SIAL Paris, and Halloween is twenty days out. The one task that runs on somebody else's calendar is a farmer in harvest. Plus smartwater sparkling, voice comments and the gift poll.
11 Oct 2026
Meta stopped taking TikTok's ad money and metered Facebook Page links. Paid fan pages got exposed. Hemp drinks hit a December 11 cap. H-E-B visits grew 6 percent. Four trends, one question: who owns the person who likes your food?
10 Oct 2026
Coca-Cola is piloting 6 grams of prebiotic fiber in Coke Zero, Sprite Zero and Fresca. Olipop runs up to 9. The independent has the better number, and SE Ranking found social links in 67.66 percent of Google AI Overviews. Win the answer, not the cooler door.
09 Oct 2026
Starbucks Korea named a tumbler promo Tank Day and ran it on May 18, the Gwangju Uprising anniversary. A fired CEO, a police search and an 18.4 billion won quarterly loss later, the fix is a calendar any food or beverage brand can build this week.
08 Oct 2026
Kraft Mac & Cheese announced Cheesy Ramen this week: $2.99 a bowl, 9 grams of protein, no artificial dyes. It ships in April 2027. Six months of story before the product exists is the one part of the launch an independent food brand can copy for free.
07 Oct 2026
Dentsu's own Gold Pencil entry calls every Nutterverse TikTok a product shot. The first one that worked landed January 23, 2023. The moment everybody remembers came 20 months later, and four different social managers owned the account in between. Zero media dollars, 21 names in the credits.
06 Oct 2026
At Shoptalk Fall, Favorite Daughter's evp admitted the plan was never for its social media director to be the brand's on-camera face. She is in multiple videos a week now. And DSMN8's read of 517,374 LinkedIn posts says editing a single word triples engagement. Your approval process is a line item.
05 Oct 2026
TikTok Shop enforces false display of information on October 15. The line that actually catches food brands has been live since September 1 and runs seven words: be no less than 30 words. Shopify's Agentic screen grades the same thing for free. Plus everything dated on this week's calendar.
04 Oct 2026
Saturday's four trends all come down to who owns what: the creator invoice with one number on it, employees as the channel, store brands taking the front of the package, and zero-proof drinks shot like a wellness ad. What to paste, shoot and post for each.
03 Oct 2026
Reddit ends RSS support on November 13 and moves its public data API behind a paywall. The free listening layer most small food and beverage brands quietly ran on goes away in six weeks. Reading is still free. Here is the thirty-question file you build before the gate closes.
02 Oct 2026
NBC Sports launched its NBA season with a comic book drawn by two career Marvel and DC artists, in a year when a prompt gets you that look in ninety seconds. Hiring the hands is the entire campaign. Here is the version a brand with eleven hundred followers runs this week.
01 Oct 2026
Every roundup from Groceryshop ran DoorDash's 50 percent bigger carts. Modern Retail printed the part they skipped: the chat window is the feature people ignore. What they use is the button that reorders what they already bought. That is a retention machine, not a discovery one.
30 Sep 2026
Hoka put New York's own Strava mileage on screens in Times Square all September, and everybody called it live data. Marketing Dive says the boards refresh weekly. That one word is the difference between a project you can't afford and a whiteboard you can start Friday.
30 Sep 2026
This morning's episode said two heavy posts a month beat a daily grind. beehiiv's own platform data says cadence was never the variable. Status ships seven days a week, and Food and Drink churns slower than any category measured, 5.06 percent a month.
29 Sep 2026
The Food Dive piece about nutrition scanner apps getting your product wrong is an opinion byline by the CEO of a Mondelez brand sweetened with honey. She is right, and the play is worth copying. Meanwhile 94% of Yuka's US users say a bad score puts your product back on the shelf.
29 Sep 2026
Cirkul pays five reward points for a flavor rating and two points a dollar for uploading a store receipt. On the show I graded their community a C and told them to build something they own. They already had. It is well built, it is disclosed, and every line of it ends in a database row.
28 Sep 2026
Alabama's $116 million TikTok settlement caps teen accounts at two hours a day and blocks midnight to 6 a.m. A tiered $183 million fund pays out as other states sign, so these are the national defaults in draft. Three organic social moves for a food or beverage brand, plus copy and a shot list.
28 Sep 2026
TikTok's Custom Creator Network puts paid spend behind employee posts, Starbucks is the beta, and Gap already expanded its creator program to staff. The organic social move for a food or beverage brand is a one page yes list and two names, not a mandate.
27 Sep 2026
Stiller's Soda is going into Katz's Delicatessen with no prebiotics and no benefit stack. Three decisions got it there and two of them work for a brand of four people.
26 Sep 2026
Two Converse ads, eleven days apart, on two accounts in two countries. Neither one lit the fire. A creator put them side by side, and that screenshot went around the world. You review assets. Strangers consume pairs.
25 Sep 2026
Meta put a price on links in organic Instagram posts and reels. Then I read Meta's own Widely Viewed Content Report: 98.7 percent of U.S. post views carried no outside link at all.
25 Sep 2026
Staples built a black hard button that makes everything worse. I called it a device this morning. Then I read the interview and found a Netflix buy, a billboard plan and elevator screens.
24 Sep 2026
A Fresh Thyme buyer met Oval Coffee at a trade show in 2025 and nothing happened for eleven months. What closed it was a distributor rank report during a category review. Post the homework, not just the handshake.
23 Sep 2026
Digiday says microdramas have solved attention and not ROI. This morning I told you the nine second clip is the unit. I was wrong about which property matters, and the Subway release and a furniture company both say so.
23 Sep 2026
X opened its shadowban report to everybody this week. On this morning's show I told you to line the label dates up against the week your reach fell. I read the file. It is 22 lines of JSON, it covers last month, and there are no dates in it.
22 Sep 2026
Campari rebuilt a 1970s ad and Dave's Killer Bread revived a bagel it killed in 2017. Both got written up as nostalgia. Both are actually calendars, and the calendar is what the buyer and the feed are really buying.
22 Sep 2026
Liquid Death got sued on August 24 over two words on the front of a can. The teardown graded the brand straight A's and named the wrong risk. Your voice and your claims live in two different jurisdictions.
21 Sep 2026
Climate Week opened with regenerative on every panel door. The Consumer Reports survey underneath the story says seven percent of shoppers have used the seal and three out of four have never heard the word.
21 Sep 2026
Listen to this episode of The Daily Trends Report, then use the piece below. Somebody who runs the Page for a four thousand follower hot sauce brand sent me a screenshot this week. A pop-up inside Facebook, telling her she was limited to two link posts a month, and
20 Sep 2026
Listen to this episode of The Daily Trends Report, then use the piece below. Julie Littman published an interview with Applebee's CMO Michelle Chin on Thursday, and by Friday the version moving through the feed had already dropped the part that matters. The retelling goes like this. Applebee&
19 Sep 2026
Listen to this episode of Social Media Train Wrecks, then use the piece below. The shirts were supposed to go on sale today. WEGO, the Japanese street fashion chain, announced a My Hero Academia collaboration on September 7. Newly drawn art of Izuku Midoriya, Katsuki Bakugo, Ochaco Uraraka, Shoto Todoroki,
18 Sep 2026
Listen to this episode of The Daily Trends Report, then use the piece below. TikTok told a room of reporters in New York that 94 percent of its US luxury resale revenue this year came from lives. Everybody ran it as the starting gun. Live selling has arrived, go book
18 Sep 2026
Every outlet ran the 500 store number. Read what Sprouts actually carries instead: about 19,000 SKUs a store, roughly 7,000 rotated out every year, total held flat on purpose. Plus the exclusivity ask nobody quotes, the post, the still and a five shot video.
17 Sep 2026
A federal judge froze Section 9 of SB 25 in February, but only against four trade associations and their members. The part nobody reads: the warning only attaches to a label developed or copyrighted on or after January 1, 2027. That is 107 days out and your art director controls it. Plus the post,
16 Sep 2026
Everybody read the fax stunt as a friction filter that finds your real customers. Read what Columbia's head of marketing actually said about the media plan, then read the number in the fine print of the Domino's giveaway. Plus the post, the still and a five shot video.
16 Sep 2026
Every writeup read the biggest repositioning in Sonos history as an apology for the 2024 app disaster. The release never mentions it once. The order of operations is the lesson, and it is not the one I gave on the show. Plus the post, the still and a five shot video.
15 Sep 2026
Be An After opens on the oldest format in the hair category and then declines to make the results claim. The claims file is what makes that choice legible, and it moves into clean label without changing a bolt. Plus the post, the still and a five shot video.
15 Sep 2026
Congo Brands Australia went into administration on July 7. The line nobody quoted: inventory fell from A$28.9m to A$1.7m in a year while sales only halved. Prime's fatal organ was not community. It was a demand signal.
14 Sep 2026
Meredith Klein opened a Media Correspondents program on Sunday and restricted it to paid subscribers. The filter is the whole design, and it moves into food and beverage without changing a bolt. Plus the pasteable post, the still and a five shot video.
14 Sep 2026
Net Influencer asked 33 creator economy professionals whether perpetual usage rights are fair. Eleven of them quoted a multiplier and they are not multiplying the same number. Plus the pasteable post, the still and a five shot video.
13 Sep 2026
Campbell's is routing about 85 percent of working media to social and influencer. Two days later Instagram's boss said the ranked feed exists so companies and brands do not swamp it. Plus pasteable copy, the still and a five shot video.
12 Sep 2026
The Glenlivet's apology calls it an influencer post. Almost every writeup calls it an ad. Those are two different pipelines and most brands only gate one of them. Five families answered, and the demand went past the brand to a chairman in Paris. Plus pasteable copy, the still and a five shot video.
11 Sep 2026
Everybody read Organic Month as a grocer teaching shoppers to read a logo. The money goes to farmer training. US organic sales hit a record $76.6 billion while domestic acreage fell about 1.5 million acres. Plus pasteable copy, the still and a five shot video.
11 Sep 2026
The non-alc launch everybody cited this week as proof the category grew a spine is a promoted post the brand paid for, and ninety words after calling the category too wellness the same release wrote two benefit claims. Plus the caption rule, the still and a five shot video.
10 Sep 2026
The Cycle graduated from Sprouts' Forager Finds set to permanent placement and the release says how: dollar velocity. The attribute gets you into the ninety day trial. It does not get you out. Plus where that 40 percent stat really comes from, the caption, the still and a five-shot video.
09 Sep 2026
The overnight desk sold MALK as proof you should point at the empty space on your label. Two of three write-ups led with the protein number that got added, and the brand president said the real lesson out loud. Plus the caption, the still and a five-shot video.
09 Sep 2026
A judge blocked Operation Bluebird from using the Twitter name on September 4, eight days after it launched as Twitter.now. The site is now Tweet.app. What that flip actually means for the handle you were told to go register, plus creator revision caps and pre-written crisis apologies from this wee
08 Sep 2026
Funday Natural Sweets walks into nearly 1,300 Target stores on September 13. Everybody is covering the fiber, which is the part they already did. The part in front of them today is a fixed public date, and most brands throw that away on one post. Plus the post, the still and a five-shot video.
08 Sep 2026
This week's Shelf-Life teardown graded Graza. The episode's own numbers were already stale, and the two things that actually built the brand aren't the bottle.
07 Sep 2026
Reddit opened Max campaigns to every advertiser on September 3, and the two numbers everybody ran are from the January beta. The one nobody printed is the minimum daily budget. What twenty dollars a day does to your category's subreddit, plus the post, the still and a five-shot phone video.
07 Sep 2026
The hemp deadline moved on September 2 and most of this week's coverage still says November 12. There are two federal dates now, and the one that did not move is the one nobody is repeating. What it does to your shelf, plus the customer post, the still and a five-shot phone video.
06 Sep 2026
TikTok opened the comment box on September 3. Nine photos, sixty second voice notes, Live Photos, polls. Three of the four work under a video you did not make and one does not, which the roundups blurred. Why that favors small food brands, plus the copy, the still and a 28 second shot list.
05 Sep 2026
Callaway and Good Good Golf shipped a driver ad built on shoving a woman to the ground, then pulled it only after backlash hit. What the timeline says about who asks the hard question before content ships, and the four-minute review that stops it.
04 Sep 2026
Google shipped agentic video understanding, so the inside of a video is now searchable and it is headed to the YouTube watch page. Minute three stopped being private. Why that hands independent food and beverage brands the advantage, what it puts at risk, plus the copy, the still and a 30 second sh
04 Sep 2026
Hummingbirds shipped receipt-verified in-store creator attribution at Target, Costco, Walmart, Whole Foods and Sprouts, the same week creator rates started correcting. The part nobody posted is that it is live in six cities. What to run either way, plus the copy, the still and the shot list.
03 Sep 2026
PepsiCo paid close to $2 billion for Poppi, then built and launched a competing prebiotic cola nationwide anyway. What that means for any food and beverage brand banking on an acquisition as the exit, plus the copy, still, and shot list to defend the one asset a bigger checkbook can't buy.
02 Sep 2026
Chobani bought its equity back from Keurig Dr Pepper and put $1.2 billion into Allentown. Nine hundred jobs is the only number in the whole package you can shoot. Here is the copy, the still, and the shot list.
02 Sep 2026
TikTok now needs seven of ten viewers watching to the end before it pushes a video wider, up from five, while Oracle retrains the US feed on domestic data through mid-2026. Here's the audit, the still, and a fifteen-second retest you can shoot today.
01 Sep 2026
Liquid Death and David protein bars got hit with zero-sugar class actions after FDA told a judge allulose counts as a sugar. Here is the reply copy, the still, and a five-shot video you can run today.
01 Sep 2026
Chomps is past 65,000 doors and headed for $900 million, built almost entirely on video other people shot. Then it bought Target ads to launch chicken. What transfers to your brand, plus pasteable copy, a still and a four-shot video.
31 Aug 2026
FDA revokes Orange B effective September 8 and proposes ending Citrus Red No. 2. It is housekeeping that will read as a ban. Here is the standing answer, pasteable copy, a still and a five-shot video.
31 Aug 2026
Beverage Industry walked the masking systems inside functional drinks. Here is the organic social move: print the milligram dose, pasteable copy, a same-day still and shot list.
30 Aug 2026
General Mills pulled certified colors from every US cereal, Trix and Lucky Charms included. Here is the organic social move now that no-artificial-colors is table stakes: named color systems, pasteable copy, a same-day still and shot list.
29 Aug 2026
Reviews caught OWYN's pea protein swap before the earnings call. Here is the organic social response: the posts, the still, the 20-second video, and the comment replies you ship in the first 48 hours.
28 Aug 2026
Gallup held at 54 percent for a second year. Here is the organic social move: film the can at a real 6 p.m. table, sugar and lift on camera, no sermon.
27 Aug 2026
Functional soda's second wave dropped the nine-benefit can. Here is the organic social move: pick one outcome, show the mechanism, let customers report that one result.
26 Aug 2026
Más+ and Unwell Hydration both died with reach to spare. Here is the organic social response: post 90-day repeat, or admit you don't have it, and ask why-not-twice in the comments.
26 Aug 2026
Meta reads the caption, the bio, and the words on the image. Front-load the phrase a shopper would type. Fill in a description on every carousel slide.
25 Aug 2026
Deleting the driver ad was the right first move. The apology still had no author. Here is the 48-hour post with we in the first line, the still, the 20-second video, and the comment replies.
25 Aug 2026
Fifty-eight members of Congress asked Commerce to look at the Midwest Premium on aluminum. Here is the organic social response: hold the can and say the cents before the shelf does.
25 Aug 2026
Poppi sold Pepsi a demand loop that runs on phones, then spent trust on claims and a vending-machine flex. Here is the organic social response: the posts, the still, the 20-second video, and the comments.
24 Aug 2026
SPINS put tallow foods at $1.1 billion. The claim is now free to copy. Here is the organic social response: put the renderer, the state, and the pail date on camera.
24 Aug 2026
A 90-day import window on lean beef trimmings landed on a 75-year herd low. Here is the organic social response: name the ranch and the state on camera this week.
23 Aug 2026
Target finished its biggest grocery reset in a decade and said emerging brands get the room. Here is the organic social move: post the velocity number, the SKU you replace, and the doors you can actually fill.
22 Aug 2026
On August 24 YouTube counts a view from the first frame. Engaged views still pay you. Freeze that baseline this week before a fake lift walks into a Q4 deck.
21 Aug 2026
A 4 percent holder asked Zevia to sell the category it invented in 2007. Here is the organic social response: pin the one sentence a shopper can repeat, then film the can.
20 Aug 2026
GNGR Labs put two-ounce shots into about 300 New York doors in six months with no ad budget. Here is the organic social move: document every door and let the zip code do the work.
19 Aug 2026
USDA signed off on the wording and said there is no standard. Here is the organic social response: put protein, fiber, and sodium on camera, not the badge.
19 Aug 2026
Three quarters of LinkedIn AI citations come from a person's profile, not a brand page. More than half from people under 10,000 followers. Put a named voice on the questions you already answer.
18 Aug 2026
The Official Apology Statement format trained the feed that a real sorry is a punchline. Here is the 48-hour note, the still, the 20-second video, and the comment replies that put the word back in the emergency kit.
18 Aug 2026
PepsiCo paid $1.95 billion for Poppi. WK Kellogg pulled colors forward a year. Here is the organic social response for independents: the lot-code post, the still, and the 20-second video.
18 Aug 2026
Oatly's carton is the costume. The coffee shop is the engine. Here is the organic social response: the posts, the still, the 20-second video, and the comments.
17 Aug 2026
Premier Protein put five ingredients on a national Walmart can. Here is the organic social move: stop posting the claim, rank your own flavors, ride their wave.
12 Aug 2026
EU marking rules went live August 2. Snapchat quit recommending fully AI video. Here is the organic social move: put one real element in every asset and film the pour.
11 Aug 2026
The Sphere ad was not the wreck. The silence after a year of anti-deepfake pledges was. Here is the 48-hour paragraph, the still, the 20-second video, and the comment replies that draw the line.
11 Aug 2026
Trader Joe's has the loudest fanbase in grocery and barely posts. The haul is the hook. Here is the organic social response: the posts, the still, the 20-second video, and the comments.
10 Aug 2026
Kroger's AI shopping assistant launched with ads and house brands already inside. Here is the organic social move: become the citable answer to a narrow buying question.
05 Aug 2026
Trending audio is one of the biggest levers on Reels, and business accounts get gated out of most of it. Here is the organic social move: stop renting sound you don't own.
04 Aug 2026
Seven tattoos at a YC afterparty were not the wreck. The LinkedIn victory lap was. Here is the 48-hour post, the still, the 20-second video, and the comment replies that stop the bleeding.
04 Aug 2026
Crumbl built a Sunday appointment and a free review army. Then it cut the weekly rotation in half. Here is the organic social response: the posts, the still, the 20-second video, and the comments.
03 Aug 2026