The Joke Has No Jurisdiction
Liquid Death got sued on August 24 over two words on the front of a can. The teardown graded the brand straight A's and named the wrong risk. Your voice and your claims live in two different jurisdictions.
21 Sep 2026shelf-life
Monday brand social teardown. Written desk for the Shelf-Life show.
The Warehouse Knew First
Congo Brands Australia went into administration on July 7. The line nobody quoted: inventory fell from A$28.9m to A$1.7m in a year while sales only halved. Prime's fatal organ was not community. It was a demand signal.
14 Sep 2026
Eleven Thousand Doors Was Already the Wrong Number
This week's Shelf-Life teardown graded Graza. The episode's own numbers were already stale, and the two things that actually built the brand aren't the bottle.
07 Sep 2026