Facings, door counts, resets, and the window before incumbents notice. Retail proof for buyers and for the grid.
Stiller's Soda is going into Katz's Delicatessen with no prebiotics and no benefit stack. Three decisions got it there and two of them work for a brand of four people.
26 Sep 2026
A Fresh Thyme buyer met Oval Coffee at a trade show in 2025 and nothing happened for eleven months. What closed it was a distributor rank report during a category review. Post the homework, not just the handshake.
23 Sep 2026
Campari rebuilt a 1970s ad and Dave's Killer Bread revived a bagel it killed in 2017. Both got written up as nostalgia. Both are actually calendars, and the calendar is what the buyer and the feed are really buying.
22 Sep 2026