Facings, door counts, resets, and the window before incumbents notice. Retail proof for buyers and for the grid.
Chobani bought its equity back from Keurig Dr Pepper and put $1.2 billion into Allentown. Nine hundred jobs is the only number in the whole package you can shoot. Here is the copy, the still, and the shot list.
02 Sep 2026
Chomps is past 65,000 doors and headed for $900 million, built almost entirely on video other people shot. Then it bought Target ads to launch chicken. What transfers to your brand, plus pasteable copy, a still and a four-shot video.
31 Aug 2026
Fifty-eight members of Congress asked Commerce to look at the Midwest Premium on aluminum. Here is the organic social response: hold the can and say the cents before the shelf does.
25 Aug 2026