Eleven Thousand Doors Was Already the Wrong Number
This week's Shelf-Life teardown graded Graza. The episode's own numbers were already stale, and the two things that actually built the brand aren't the bottle.
07 Sep 2026Packaging
Cans, tariffs, code dates, and the pack as the product. What the shopper can read and what they can taste.
Two Grams of Allulose in a Sugar-Free Can
Liquid Death and David protein bars got hit with zero-sugar class actions after FDA told a judge allulose counts as a sugar. Here is the reply copy, the still, and a five-shot video you can run today.
01 Sep 2026
Your Functional Drink Has a Second Ingredient List. It Reads Natural Flavors.
Beverage Industry walked the masking systems inside functional drinks. Here is the organic social move: print the milligram dose, pasteable copy, a same-day still and shot list.
30 Aug 2026