Food Label Claims and GLP-1 Marketing

Texas Wrote Food Brands an Exit From Its Own Warning Label and Most of Them Have Not Read It

A federal judge froze Section 9 of SB 25 in February, but only against four trade associations and their members. The part nobody reads: the warning only attaches to a label developed or copyrighted on or after January 1, 2027. That is 107 days out and your art director controls it. Plus the post,

16 Sep 2026

Nutrafol Put the Before and After on Emmy Night and Took the Claim Out

Be An After opens on the oldest format in the hair category and then declines to make the results claim. The claims file is what makes that choice legible, and it moves into clean label without changing a bolt. Plus the post, the still and a five shot video.

15 Sep 2026

Seventy Six Billion Dollars and Not Enough Acres

Everybody read Organic Month as a grocer teaching shoppers to read a logo. The money goes to farmer training. US organic sales hit a record $76.6 billion while domestic acreage fell about 1.5 million acres. Plus pasteable copy, the still and a five shot video.

11 Sep 2026