Pea protein, tallow, beef, dyes. Sourcing decisions that show up in the cup and then in the comments.
PepsiCo paid close to $2 billion for Poppi, then built and launched a competing prebiotic cola nationwide anyway. What that means for any food and beverage brand banking on an acquisition as the exit, plus the copy, still, and shot list to defend the one asset a bigger checkbook can't buy.
02 Sep 2026
Chobani bought its equity back from Keurig Dr Pepper and put $1.2 billion into Allentown. Nine hundred jobs is the only number in the whole package you can shoot. Here is the copy, the still, and the shot list.
02 Sep 2026
Liquid Death and David protein bars got hit with zero-sugar class actions after FDA told a judge allulose counts as a sugar. Here is the reply copy, the still, and a five-shot video you can run today.
01 Sep 2026