Pea protein, tallow, beef, dyes. Sourcing decisions that show up in the cup and then in the comments.
Everybody read Organic Month as a grocer teaching shoppers to read a logo. The money goes to farmer training. US organic sales hit a record $76.6 billion while domestic acreage fell about 1.5 million acres. Plus pasteable copy, the still and a five shot video.
11 Sep 2026
The non-alc launch everybody cited this week as proof the category grew a spine is a promoted post the brand paid for, and ninety words after calling the category too wellness the same release wrote two benefit claims. Plus the caption rule, the still and a five shot video.
10 Sep 2026
The Cycle graduated from Sprouts' Forager Finds set to permanent placement and the release says how: dollar velocity. The attribute gets you into the ninety day trial. It does not get you out. Plus where that 40 percent stat really comes from, the caption, the still and a five-shot video.
09 Sep 2026