Tallow Hit a Billion. Utz and Conagra Just Walked In.
SPINS put tallow foods at $1.1 billion. The claim is now free to copy. Here is the organic social response: put the renderer, the state, and the pail date on camera.
24 Aug 2026Ingredients
Pea protein, tallow, beef, dyes. Sourcing decisions that show up in the cup and then in the comments.
The Beef Window Picks the Shopper. Your Pack Has to Pick a Side.
A 90-day import window on lean beef trimmings landed on a 75-year herd low. Here is the organic social response: name the ranch and the state on camera this week.
23 Aug 2026
Three Hundred Bodegas. Zero Ad Budget. The Map Is the Content.
GNGR Labs put two-ounce shots into about 300 New York doors in six months with no ad budget. Here is the organic social move: document every door and let the zip code do the work.
19 Aug 2026