Drinking floors, GLP-1 shoppers, and the 6pm slot. Consumer behavior that changes what you put on camera.
Everybody read the fax stunt as a friction filter that finds your real customers. Read what Columbia's head of marketing actually said about the media plan, then read the number in the fine print of the Domino's giveaway. Plus the post, the still and a five shot video.
16 Sep 2026
Congo Brands Australia went into administration on July 7. The line nobody quoted: inventory fell from A$28.9m to A$1.7m in a year while sales only halved. Prime's fatal organ was not community. It was a demand signal.
14 Sep 2026
Campbell's is routing about 85 percent of working media to social and influencer. Two days later Instagram's boss said the ranked feed exists so companies and brands do not swamp it. Plus pasteable copy, the still and a five shot video.
12 Sep 2026