Drinking floors, GLP-1 shoppers, and the 6pm slot. Consumer behavior that changes what you put on camera.
Alabama's $116 million TikTok settlement caps teen accounts at two hours a day and blocks midnight to 6 a.m. A tiered $183 million fund pays out as other states sign, so these are the national defaults in draft. Three organic social moves for a food or beverage brand, plus copy and a shot list.
28 Sep 2026
TikTok's Custom Creator Network puts paid spend behind employee posts, Starbucks is the beta, and Gap already expanded its creator program to staff. The organic social move for a food or beverage brand is a one page yes list and two names, not a mandate.
27 Sep 2026
Stiller's Soda is going into Katz's Delicatessen with no prebiotics and no benefit stack. Three decisions got it there and two of them work for a brand of four people.
26 Sep 2026