Drinking floors, GLP-1 shoppers, and the 6pm slot. Consumer behavior that changes what you put on camera.
This morning's episode said two heavy posts a month beat a daily grind. beehiiv's own platform data says cadence was never the variable. Status ships seven days a week, and Food and Drink churns slower than any category measured, 5.06 percent a month.
29 Sep 2026
The Food Dive piece about nutrition scanner apps getting your product wrong is an opinion byline by the CEO of a Mondelez brand sweetened with honey. She is right, and the play is worth copying. Meanwhile 94% of Yuka's US users say a bad score puts your product back on the shelf.
29 Sep 2026
Cirkul pays five reward points for a flavor rating and two points a dollar for uploading a store receipt. On the show I graded their community a C and told them to build something they own. They already had. It is well built, it is disclosed, and every line of it ends in a database row.
28 Sep 2026