Drinking floors, GLP-1 shoppers, and the 6pm slot. Consumer behavior that changes what you put on camera.
Dentsu's own Gold Pencil entry calls every Nutterverse TikTok a product shot. The first one that worked landed January 23, 2023. The moment everybody remembers came 20 months later, and four different social managers owned the account in between. Zero media dollars, 21 names in the credits.
06 Oct 2026
At Shoptalk Fall, Favorite Daughter's evp admitted the plan was never for its social media director to be the brand's on-camera face. She is in multiple videos a week now. And DSMN8's read of 517,374 LinkedIn posts says editing a single word triples engagement. Your approval process is a line item.
05 Oct 2026
Saturday's four trends all come down to who owns what: the creator invoice with one number on it, employees as the channel, store brands taking the front of the package, and zero-proof drinks shot like a wellness ad. What to paste, shoot and post for each.
03 Oct 2026