Drinking floors, GLP-1 shoppers, and the 6pm slot. Consumer behavior that changes what you put on camera.
Hummingbirds shipped receipt-verified in-store creator attribution at Target, Costco, Walmart, Whole Foods and Sprouts, the same week creator rates started correcting. The part nobody posted is that it is live in six cities. What to run either way, plus the copy, the still and the shot list.
03 Sep 2026
PepsiCo paid close to $2 billion for Poppi, then built and launched a competing prebiotic cola nationwide anyway. What that means for any food and beverage brand banking on an acquisition as the exit, plus the copy, still, and shot list to defend the one asset a bigger checkbook can't buy.
02 Sep 2026
Chobani bought its equity back from Keurig Dr Pepper and put $1.2 billion into Allentown. Nine hundred jobs is the only number in the whole package you can shoot. Here is the copy, the still, and the shot list.
02 Sep 2026