Clean Label Marketing for CPG Brands

Loose navel oranges in a wooden field crate on a packhouse dock beside a sunflower-yellow enamel mug, handheld iPhone photo in mid-morning light.

Nobody Certified a Batch of Orange B Since 1978

FDA revokes Orange B effective September 8 and proposes ending Citrus Red No. 2. It is housekeeping that will read as a ban. Here is the standing answer, pasteable copy, a still and a five-shot video.

31 Aug 2026

Your Functional Drink Has a Second Ingredient List. It Reads Natural Flavors.

Beverage Industry walked the masking systems inside functional drinks. Here is the organic social move: print the milligram dose, pasteable copy, a same-day still and shot list.

30 Aug 2026

General Mills Finished the Dye Exit. Trix Now Wears Your Headline.

General Mills pulled certified colors from every US cereal, Trix and Lucky Charms included. Here is the organic social move now that no-artificial-colors is table stakes: named color systems, pasteable copy, a same-day still and shot list.

29 Aug 2026