Clean-label CPG in practice: dyes, proteins, tallow, and the gap between the deck and the cup.
Be An After opens on the oldest format in the hair category and then declines to make the results claim. The claims file is what makes that choice legible, and it moves into clean label without changing a bolt. Plus the post, the still and a five shot video.
15 Sep 2026
Everybody read Organic Month as a grocer teaching shoppers to read a logo. The money goes to farmer training. US organic sales hit a record $76.6 billion while domestic acreage fell about 1.5 million acres. Plus pasteable copy, the still and a five shot video.
11 Sep 2026
The non-alc launch everybody cited this week as proof the category grew a spine is a promoted post the brand paid for, and ninety words after calling the category too wellness the same release wrote two benefit claims. Plus the caption rule, the still and a five shot video.
10 Sep 2026