What Replaces It
Campari rebuilt a 1970s ad and Dave's Killer Bread revived a bagel it killed in 2017. Both got written up as nostalgia. Both are actually calendars, and the calendar is what the buyer and the feed are really buying.
22 Sep 2026Brand Positioning
The one sentence a shopper can repeat. Category ownership, famous names, and the brands that had it first then lost the line.
The Joke Has No Jurisdiction
Liquid Death got sued on August 24 over two words on the front of a can. The teardown graded the brand straight A's and named the wrong risk. Your voice and your claims live in two different jurisdictions.
21 Sep 2026
Drop the Word, Show the Practice
Climate Week opened with regenerative on every panel door. The Consumer Reports survey underneath the story says seven percent of shoppers have used the seal and three out of four have never heard the word.
21 Sep 2026