The one sentence a shopper can repeat. Category ownership, famous names, and the brands that had it first then lost the line.
Cirkul pays five reward points for a flavor rating and two points a dollar for uploading a store receipt. On the show I graded their community a C and told them to build something they own. They already had. It is well built, it is disclosed, and every line of it ends in a database row.
28 Sep 2026
Alabama's $116 million TikTok settlement caps teen accounts at two hours a day and blocks midnight to 6 a.m. A tiered $183 million fund pays out as other states sign, so these are the national defaults in draft. Three organic social moves for a food or beverage brand, plus copy and a shot list.
28 Sep 2026
TikTok's Custom Creator Network puts paid spend behind employee posts, Starbucks is the beta, and Gap already expanded its creator program to staff. The organic social move for a food or beverage brand is a one page yes list and two names, not a mandate.
27 Sep 2026