Social Trend Report
Tuesday. Platform shifts, creator economy, formats, cadence, and what is actually working this week. The written desk for the show.
This page is the written desk for The Social Trend Report.
Tuesday. Platform shifts, creator economy, formats, cadence, and what is actually working this week. Three stories, under ten minutes. Then you go to work.
The articles here are the extension of that week's episode. Listen first if you want the briefing. Read here if you want the post, the still, the 20-second video, and the comment replies you can run the same day.
The show
The feed moves whether your calendar does or not. This room is for the people who have to post into that feed, not the people who write think pieces about it.
Hosted by giovanni gallucci with Rachel Donovan. Alexis Parker sits in on rotation.
Subscribe on Apple Podcasts or Spotify. The audio archive is also on Transistor.
The articles
Every Tuesday episode gets a page on this site. Tagged Social Trend Report. Same operator treatment as the weekday desk.
Who it is for
Organic social operators at food and beverage brands, and anyone else who has to ship content while the platforms keep rewriting the rules. If you want the overnight version of this desk, that is the daily show. If you want the weekly platform room, that is this one.
The host
giovanni gallucci hosts the shows and writes the desk. Twenty-plus years in organic social for outdoor lifestyle and clean-label food and beverage. Emmy, Webby, Telly, Shorty. He embeds with teams and ships the posts. He does not do paid ads or email.
If this kind of work is sitting on your calendar, find him on LinkedIn.
The rest of the rooms live on About the show and gallucci.net/podcasts.