Social Media Train Wrecks
Friday. A brand disaster on social: the post that poured gas on it, the response that made it worse, and the one move that would have saved them.
This page is the written desk for Social Media Train Wrecks.
Friday. A brand disaster on social. The post that poured gas on it, the response that made it worse, and the one move that would have saved them. Not affiliated with any brand mentioned.
The articles here are the extension of that week's episode. Listen first if you want the teardown. Read here if you want the 48-hour post, the still, the 20-second video, and the comment replies that stop the bleeding.
The show
Crisis social is a craft. Most teams treat it like a press release with worse lighting. This room picks through a real wreck so you don't have to learn it on your own brand.
Hosted by giovanni gallucci with Clark Edwards. A rotating cohost sits in when the room needs it.
Subscribe on Apple Podcasts. The audio archive is also on Transistor.
The articles
Every Friday episode gets a page on this site. Tagged Social Media Train Wrecks. Same operator treatment as the weekday desk, with the polarity flipped toward mitigate and respond.
Who it is for
People who will be in the comments when it happens. Organic social for food and beverage brands that make something real. If you want the overnight version of this desk, that is the daily show. If you want the wreck room, that is this one.
The host
giovanni gallucci hosts the shows and writes the desk. Twenty-plus years in organic social for outdoor lifestyle and clean-label food and beverage. Emmy, Webby, Telly, Shorty. He embeds with teams and ships the posts. He does not do paid ads or email.
If this kind of work is sitting on your calendar, find him on LinkedIn.
The rest of the rooms live on About the show and gallucci.net/podcasts.