Shelf-Life
Monday. One food or beverage brand on the table. A social teardown, not a recap. The written desk for the show.
This page is the written desk for Shelf-Life.
Monday. One food or beverage brand on the table. A social teardown, not a recap. What they got right, where they are bleeding attention, and the move the category is about to copy.
The articles here are the extension of that week's episode. Listen first if you want the teardown. Read here if you want the post, the still, the 20-second video, and the comment replies you can run the same day.
The show
Most brand social gets graded on vibes. Shelf-Life grades the machine. One brand. One feed. The hook, the format, the cadence, and the thing everybody is about to copy and shouldn't.
Hosted by giovanni gallucci. Mindy Carpenter brings the brand and the receipts. giovanni runs the verdict. A rotating cohost sits in when the room needs it.
Subscribe on Apple Podcasts or Spotify. The audio archive is also on Transistor.
The articles
Every Monday episode gets a page on this site. Tagged Shelf-Life. Same operator treatment as the weekday desk: what to post, what to shoot, what not to say.
Who it is for
People who actually do organic social for food and beverage brands. If you want the teardown before the write-up, that is the podcast. If you want to steal the move without copying the brand, that is this page.
The host
giovanni gallucci hosts the shows and writes the desk. Twenty-plus years in organic social for outdoor lifestyle and clean-label food and beverage. Emmy, Webby, Telly, Shorty. He embeds with teams and ships the posts. He does not do paid ads or email.
If this kind of work is sitting on your calendar, find him on LinkedIn.
The rest of the rooms live on About the show and gallucci.net/podcasts.